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Progetto / Project

Lancia Exhibit

Cliente / Client

Lancia Automotive | Fiat Group

Luogo / Location

Ginevra, Svizzera | Geneve, Swiss

Anno / Year

2007

Stato / Status

Concept design

 

Concept per lo stand Lancia basato sull’immagine glam-luxury della casa torinese. Nero lucido e linee blu cobalto, decori floreali ton sur ton e close-up di immagini ammiccanti. Uno spazio espositivo dedicato alla seduzione, al fascino elegante e discreto dei modelli presentati. Una alta quinta composta da quinte decorate e sfalsate, a creare movimento e profondità, delimita la piastra espositiva.

 

Concept for the stand LANCIA based on the image glam-luxury house in Turin. Bright black and blue lines cobalt, floral decorum ton sur ton and close-up of winked images. An expositive space dedicated to the seduction, to the elegant and moderate fascination of the presented models. A high wing composed by decorated and staggered wings, to create movement and depth, delimits the expositive plate; on this last one are parked the cars, the contrast between the narrow actuality of cars and the projection of the future of the architecture turns out to be evident.